Online coupon market creates a win situation for both brands and consumers. Online coupon marketing work more effectively and efficiently than traditional marketing. Coupon marketing has been around since ages, but mobile coupon apps are giving new wings to old paper coupon marketing. Mobile coupon apps are constantly being developed and released to meet the demands of sellers and buyers. They help a lot in advertising a business to a larger audience and prove to be really beneficial if used as a part of company’s overall marketing strategy. With word-of-mouth publicity, and wider advertising reach, online coupon promotion can increase your business, locally and globally. Offering discounts through mobile coupon apps can be a powerful marketing tool for your business.

Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business. Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their acceptance by advertisers is their overwhelming acceptance and use by the consuming public. In fact, Advertising Age (the Bible of the advertising industry) reports that 87% of all shoppers use coupons.